AI Instructor Live Labs Included

MS-4004 Empowering Workforce with Copilot Marketing Focus

Master Microsoft 365 Copilot for marketing tasks including research analysis, campaign planning, and AI-powered creative coaching.

Beginner
8h 30m
4 Lessons
MS-4004-MK
MS-4004 Copilot Marketing Focus Completion Badge

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About This Course

Learn how marketing professionals can leverage Microsoft 365 Copilot to transform market research, create campaign plans, consolidate reports, analyze data, and use AI coaching agents for ideation and writing. This course covers real-world marketing use cases across Word, Excel, Loop, and custom Copilot agents.

Course Curriculum

4 Lessons
01
AI Lesson
AI Lesson

Transform Market Research into Campaign Strategy

1h 0m

AI Agent lesson for Exercise 1: Transform market research into an actionable campaign using Microsoft 365 Copilot. Learn how to use Copilot Studio, Analyst agent, Word, and Loop for market research, analysis, and campaign planning.

02
Lab Exercise
Lab Exercise

Transform Market Research into Campaign Strategy - Lab Exercises

3h 13m 4 Exercises

Lab exercises for Exercise 1: Transform market research into an actionable campaign using Microsoft 365 Copilot. Hands-on tasks creating Market Research agents, synthesizing intelligence, generating recommendations, and building campaign plans.

03
AI Lesson
AI Lesson

Develop a Marketing Campaign

1h 0m

AI Agent lesson for Exercise 2: Develop a new marketing campaign using Microsoft 365 Copilot. Learn how to use Copilot in Word, Excel, Idea Coach agent, and Writing Coach agent for market analysis, data analysis, and creative campaign development.

04
Lab Exercise
Lab Exercise

Develop a Marketing Campaign - Lab Exercises

3h 17m 4 Exercises

Lab exercises for Exercise 2: Develop a new marketing campaign using Microsoft 365 Copilot. Hands-on tasks using Copilot in Word, Excel, Idea Coach agent, and Writing Coach agent for campaign development.

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This course includes:

  • 24/7 AI Instructor Support
  • Live Lab Environments
  • 2 Hands-on Lessons
  • Completion Badge
MS-4004 Copilot Marketing Focus Completion Badge

Earn Your Badge

Complete all lessons to unlock the MS-4004 Copilot Marketing Focus Completion achievement badge.

Skill Level Beginner
Total Duration 8h 30m
MS-4004 Copilot Marketing Focus Completion Badge
Achievement Badge

MS-4004 Copilot Marketing Focus Completion

Awarded for completing the MS-4004 Empowering Workforce with Copilot Marketing Focus course. Demonstrates proficiency in using Microsoft 365 Copilot for market research, campaign planning, data analysis, and creative content development.

Course MS-4004 Empowering Workforce with Copilot Marketing Focus
Criteria Complete all lessons and lab exercises in the MS-4004 Copilot Marketing Focus course including AI Agent lessons and hands-on lab exercises.
Valid For 730 days

Skills You'll Earn

Microsoft 365 Copilot Market Research Campaign Planning Copilot in Word Copilot in Excel Copilot in Loop Copilot Studio Analyst Agent Idea Coach Agent Writing Coach Agent Prompt Engineering

Complete all lessons in this course to earn this badge